Atmosphere
Rooms you feel before you can explain them.
315.4kviews27.3kinteractions
@acasanapraca
A Casa
na Praça
About me
I'm an economist who fell for design. I've worked in marketing and content since 2009 — across fashion, technology, and now living. @acasanapraca started in 2022, after I renovated my own apartment in Belo Horizonte, and it grew into something I didn't plan.
On the surface it's houses, renovation and architecture. In practice it's a platform about living with identity: quality of life, care, and conscious choices. Not aesthetics for its own sake, and never prescriptive — I don't do "buy this", and I don't do trend lists.
I speak as someone who tested it, thought about it, got it wrong and changed her mind. I live in the same place my reader does: the one who lives there, dreams about it, and pays the bill.
What
I do
Three layers hold the work together. They're why the account reads as authorship rather than a moodboard — and why brands come back for the narrative, not for a slot in the feed.
light
direct
opinionated
dry humour
never preachy
lived, not taught
Aesthetics
A consistent visual repertoire — classic mixed with modern, rooms that have a soul. The ability to actually edit, choose and compose, not just repeat a reference.
Narrative
I turn an object, a space or a detail into the way into a bigger story. A detail becomes a story; a room becomes an argument.
Interpretation
I read what rooms and choices actually mean — built on a postgraduate degree in interior design, not on guesswork.
What people
stop for
Five editorial lines, one post each — the one that travelled furthest. Numbers are Instagram, straight from Meta Business Suite.
Materials
I live with it before I tell you about it.
251.4kviews10.3kinteractions
Elsewhere
Design and places, with a trained eye, away from home.
90.5kviews9.1kinteractions
Hands on
Small details, made at home, that change a room.
51.7kviews3.4kinteractions
Out loud
Not about objects. About what a house asks of you.
22.3kviews1.7kinteractions
Brand campaigns
Inside the
story
Brand storytelling, product activations and audience partnerships — the product woven into the narrative of the profile, never parked in a nice room as a detached ad.
Magazine Luiza
A campaign on the things that only happen in Brazil.
Brand campaign
Artex
Bedding, inside a morning that isn't in a rush.
Brand campaignPartnerships
Brands I've
worked with
BrastempMagazine LuizaArtexAliExpressMulticoisas
Brand storytelling, product activations and audience partnerships — always integrating the product into the narrative of the profile, never treating it as a detached ad.
80kacross Instagram and TikTok
2022publishing consistently since
120+posts catalogued by real performance
Let's
connect
Lorena Barreto
Photography by Raíssa César. Post figures from Instagram via Meta Business Suite.